Campaign / Graphic Systems
- MUSIC CAMPAIGN VISUALS
Developed the visual campaign for Chinese singer Leezi’s single “Vital,” including cover artwork, campaign graphics, AR filter, and both short-form and concept video content. The project spans digital and physical touchpoints, from playlist visuals and lyric booklets to popup visuals, translating the track’s mood into a cohesive cross-platform visual system.-
SKILLS: Art Direction, Campaign Development, Visual Design, Content Creation, Cross-platform Design, AI-assisted Workflow
[ADOBE PHOTOSHOP] [ADOBE ILLUSTRATOR] [AFTER EFFECTS] [SPARK AR] [KLING] [KREA]
- DIGITAL DESIGN INTERN
Worked as a Digital Design Intern at Harper’s Bazaar China, creating social and editorial visuals across WeChat, RED, and Weibo. Collaborated with editorial teams, brand partners, and external talents to develop visually engaging content, balancing brand identity with platform-specific formats and audience engagement.-
SKILLS: Editorial Design, Typography, Social Media Design, Campaign Design, Content Adaptation, Video Editing
[ADOBE PHOTOSHOP] [ADOBE ILLUSTRATOR] [ADOBE AFTER EFFECTS] [ADOBE PREMIERE PRO]
A series of promotional visuals created for live music events, combining CGI, typography, and graphic design to create distinct visual identities for concerts, club nights, and electronic music events.
SKILLS: Graphic Design, Typography
[ADOBE PHOTOSHOP] [ADOBE ILLUSTRATOR] [AI TOOLS]
- BRANDING & VISUAL SYSTEM
KT Paradise is a speculative branding project that explores animal sexual rights through a fictional future corporation.-
Set within a post-anthropocentric narrative, the project imagines a shift where humans become service providers to other species, represented through dinosaur-based characters and systems.
The brand is expressed through a cohesive visual system, including product design, packaging, and 3D imagery, translating critical concepts into a satirical commercial language.
SKILLS: Branding, Visual System Design, Art Direction, Packaging Design, 3D Visual Design
[ADOBE ILLUSTRATOR] [ADOBE PHOTOSHOP] [BLENDER]
Developed visual assets and exhibition materials for student-led fashion events at SVA Virtual Fashion Club, supporting both promotional campaigns and on-site visual experiences.
Worked across posters, social media graphics, and event visuals, translating concepts into clear, engaging content adapted for different platforms and formats.
SKILLS: Graphic Design, Social Media Design, Layout Design, Visual Communication, Content Adaptation
[ADOBE PHOTOSHOP] [ADOBE ILLUSTRATOR] [AI TOOLS]
- AI-DRIVEN VISUAL CAMPAIGN
Developed a concept fragrance campaign using AI-assisted workflows, directing image generation and visual outputs to create a cohesive brand aesthetic.
Focused on maintaining visual consistency and design intent across generated assets, balancing generative tools with manual art direction and post-production refinement.-
SKILLS: AI-assisted Image Making, Art Direction, Visual Design, Image Compositing, Generative Workflow
[KLING] [MIDJOURNEY] [KREA] [ADOBE PHOTOSHOP]